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Viral marketing is the new form of advertisement that is circulating all forms of social media. From the popular page on Instagram full of young girls wearing certain jewelry and clothing, to the make-up tutorial videos that are circulating the web so individuals will buy a certain brand of make-up, this has become a revolution.
This revolution includes a form of income for the advertisers and a cost-efficient way to advertise to a wide variety of people. The low cost of the ads and the publicity that the individuals are able to gain from promoting these products ends up being a win for both parties involved.
For example, Kylie Jenner created a cosmetic company about 2-3 years ago, which is predicted to be worth $1.0 billion in the next 3 years. This company is able to be very successful because of the celebrity’s following and the cost-efficient advertisement from social media. Every time a product is going to be released, an announcement is made on Kylie’s social medias, as well as her “Kylie Cosmetic’s” pages. Tutorials are made with the products and the followers she has are instantly able to see the item up for sale.
Even though she is advertising for her own company where she is profiting entirely, this is the same concept that sponsors use when hiring individuals to promote/advertise on social media. The more following, as well as the type of person that you attract, will determine what products advertisers want you to show to the world. For example, a college aged sorority girl isn’t the most logical choice to promote skateboards; however, any products such as makeup, jewelry, and skin care would be right up her ally.
All and all, marketing today is completely viral. All forms of advertisement are done on the Internet, social media, etc. The more following a person has, the more likely they are to score an advertisement deal. This is a cost effective and efficient way for companies to get their name out there, without having to spend loads of money on the means of doing so.